In 2008, Ms Ramla Akhtar, aka Rmala Aalam, a young graduated female from South Pakistan introduced her expertise on a public presentation « Wake Up on Social Media». There, she explained her strategy, while proposing consulting services from her “NEXT>by Ramla” consulting firm. Twelve years after, Ms Ramla Akhtar had the opportunity to implement, for herself, her Social Media strategy in the context of a crisis she is facing with a mountain minority. It did not work. The congenital defects of her theoretical model were not amended. Meanwhile, no update was brought to an already aged strategy, despite the fast technology and practices evolution.